“Today’s customers are savvy, and they have more options than ever before.”
– The Conversion Code by Chris Smith
Do you know how many places your “lead” went online before finally deciding to consider you as their dealership of preference?
1) They started at your OEM’s website. Hopefully, your OEM’s website is user-friendly and informative. They click around, compare models and packages. Once they finish here they have an idea of what vehicle they’d like to purchase.
2) Next… Google search. Here, they check out you and your competition. What are they looking at? Your ratings. How many ratings do you have, and how good are they? 70% of online shoppers today trust online ratings as if it were a word of mouth recommendation.
3) They go to your website and a competitor’s website. What are they looking for? They want to know WHY THEY SHOULD PICK YOU. Why is dealing with you better than dealing with your competition? Aside from that, they are on your website for information. What do you have for sale, and how much is it? Then, what can I get for my current trade-in?
*NSFW: Language Warning*
Want to talk trade-in’s, wholesale valuations, online opportunities, or risk reduction? Give me a call 506-874-7355, email me firstname.lastname@example.org!
Logan Keirstead can swim better that you. She once swam 16 kms to an island that is only 12km away, just to say she could do it. Logan is a top sales executive in automotive with clients around North America. If you are lucky enough to be one of her clients, she doesn’t tread lightly, and trust me, she’ll help you stay ahead. It’s sink or swim in the automotive market, let her show you how to beat the tide and swim the distance.