How Well Do You Know Your Customers?


Logan Keirstead is a Regional Account Manager at Accu-Trade

It’s easy to get wrapped up in the hula hoops of marketing and sales, meanwhile losing a connection to your end user. Here is an exercise to do as an individual or with your team to get in the mind of your targeted customer (s).

 

Personal Background

1)     Personal Demographics

2)     Educational background

3)     Career Path

 

Company

4)     What industry does your company work?

5)     Size of your company?

 

Role

6)     What is your job role? Your title?

7)     Whom do you report to? Who reports to you?

8)     How is your job measured?

9)     What does a typical day look like?

10)  Which skills are required to do your job?

11)  What knowledge and which tools do you use in your job?

 

Challenges

12)  What are your biggest challenges?

 

Goals

13)  What are you responsible for?

14)  What does it mean to be successful in your job?

 

Watering Holes

15)  How do you learn about new information for your job?

16)  Which publications or blogs do you read?

17)  Which associations and social networks for you participate in?

 

Shopping Preferences

18)  How do you prefer to interact with vendors?

19)  Do you use the internet to research vendors or products? How do you search for information?

20)  Describe a recent purchase

 

Are you in the market for a risk-reducing, wholesale focused appraisal tool? Fed-up over-paying for your current appraisal suite? Ready to capture more trade-in customers on your own website? FREE THROUGH JAN 2017! www.accu-trade.com

Let’s Connect:  Call me at 506.874.7355 or email Logan@accu-trade.com

Leave a comment

Your email address will not be published. Required fields are marked *